Scooter Bling
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The Irony of it All
With campaigns like ‘Stop Destroying My Bingo’ and impassioned pleas to government to alleviate the suffering of the UK’s land bingo halls from the ravages of a smoking ban and a double taxation, you might be tempted to think that the Bingo Association believes something is amiss in the land bingo industry.
You might even be persuaded that the industry was going through challenging times with all the reports of land bingo job layoffs and poor profits being reported by some of the bigger land bingo operators in the UK.
So when the National Lottery decided to promote its National Lottery Bingo Scratchcard game by showing an old woman riding her scooter past a closed and somewhat forlorn-looking bingo hall only to be transported to an exotic beach bristling with bling because she wins the scratchcard game, you might think this accurately reflects the Bingo Association’s view of the trouble they see their industry in?
Not so! Having rapidly lost their sense of humour due to declining bingo hall membership numbers and land bingo halls closing at unprecedented rates, the Bingo Association claims the advert “unfairly denigrated bingo halls and implied that bingo clubs were closed and that the industry was dying.”
Anybody see the irony here?
The National Lottery ad has now been pulled and the Bingo Association can safely go back to decrying the unfair demise of its industry, having won this important victory.
Meanwhile, online bingo games continue to thrive and the numbers people who play bingo online and belong to online bingo halls continues to grow via the influx of former land bingo players looking for a better alternative.
About the Author
Promotion manager at http://bingostreet.com
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