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Making Your Event Memorable

Hey, Jack! That seminar I sent you to last week? Any chance you can give us all an overview at the team meeting?" Jack's boss had just delivered his worst nightmare. Not only had the event been tedious and disjointed, he couldn't find the paperwork to remind himself of the key points and his memory was not providing any brilliant clues.

You want your event to be memorable. You want it to flow effortlessly from beginning to end. You want every aspect of the event to be professional. This means you don't just want the event to be managed; you want it to be designed with a degree of panache and flair.

Take some inspiration from the radio and television networks that make their living from presenting. Notice how they use words, music and images to identify a complete program; how programs are broken down into chunks and how one chunk is blended into the next using segues (pronounced segway).

A simple segue does the following:

* It acknowledges what has gone before

* It connects that presentation to the overall theme of the event

* It then connects both with the presentation to follow and in some cases introduces the speaker.

For example

"That was an opportunity for you to understand the theory of how our organization works with suppliers using the Provider Performance Feedback Process. Now it's time to hear a real-life example from one of our suppliers who has been trialing this process for 6 months. Jane Smith is the Sales Director of Jones Cooper Inc and she has been asked to give her unbiased opinion about working with the Provider Performance Feedback Process"

Branding

No event is too small to have its own identity. Even a one hour seminar should have some sort of a personality to catch the imagination of the potential audience. An appropriate piece of graphics can be commissioned for a very reasonable fee and will tie in with the theme of the event. For example, Herbal Medicine would feature naturalistic plant imagery whereas Engineering might use cogs, electronic circuitry or industrial illustrations.

This piece of graphic art which might also incorporate the name of the event will, ideally, be used on all printed matter, presentation material, signage and promotional items.

You may have a talented amateur graphic artist in your company who can produce good work but be careful that their quality is appropriate and be honest with them if it does not meet the standard expected.

Professional graphic artists use computer programs that link to the systems used by printers, so they can guarantee that the finished product will look like the samples they present to you.

Branding, it seems, has deep psychological meaning. Apparently our brains deal with a brand image in a different way from most other information as it taps into our emotions. Emotional memory is more accessible; think about TV adverts. So, it makes sense to connect with your audience in as many ways as you can.

If Jack had been looking for the big fluorescent green folder with the bright red tree printed on the spine and if the contents reminded him of a coherent, connected list of stimulating topics on the subject of 'Sustainability', he might not be dreading the team meeting quite as much.

About the Author

Find tips about magnolia seeds and tulip magnolia at the Magnolia Tree Care website.

Segway PT $93.99 High Quality Content by WIKIPEDIA articles The Segway PT is a twowheeled, selfbalancing electric vehicle invented by Dean Kamen. It is produced by Segway Inc. of New Hampshire, USA. The name Segway is a homophone of segue (a smooth transition, literally Italian and Portuguese for follows ). The company was sold in early 2010 to a group led by British millionaire Jimi Heselden, chairman of Hesco Bastion. Computers and motors in the base of the device keep the Segway PT upright when powered on with balancing enabled. Users lean forward to go forward, lean back to go backward, and turn by using a Lean Steer handlebar, leaning it left or right. Segway PTs are driven by electric motors at up to 12.5 miles per hour (20.1 km/h). Gyroscopic sensors are used to detect tilting of the device which indicates a departure from perfect balance. Motors driving the wheels are commanded as needed to bring the PT back into balance. Author: Surhone, Lambert M./ Timpledon, Miriam T./ Marseken, Susan F. Binding Type: Paperback Number of Pages: 138 Publication Date: 2010/08/10 Language: English Dimensions: 6.00 x 9.02 x 0.32 inches

Wharf & Waterfront Evening Segway Tour $70 Experience San Francisco's first Nighttime Segway Tour! Wharf & Waterfront Evening Segway Tour is the most sensational way to see the city by the bay and will take you to the best views and hidden locations! You will love gliding through the waterfront at night on a Segway!

Segway Day Tour of Atlanta $70 See the CNN Center, World of Coke, Georgia Aquarium, Centennial Olympic Park and much more while you ride the coolest machine in the world- the Segway! The perfect way to see the 'Capitol of the South'.

Segway Tour of Sausalito $70 Ready, Set, Let's Roll! Your means of Sausalito sightseeing should be as unique as your destination! A high tech Segway glide, combined with a narrated tour of the hidden treasures of this small town, is the perfect way to tour Sausalito!

Segway Day Tour of Chicago $70 City Segway Tours offers you the complete experience: a great orientation, historical and current-day information, heaps of unique and fascinating stories, fantastic photo op's, superb personal service from your guide and more.

Best of Paris Segway Tour $85 Explore the best of Paris attractions in this unique Segway tour. Glide past the defining landmarks of the city and see virtually all the sites you have so often read or heard about.For the first time visitors, the tour offers a fantastic orientation to one of the most romantic cities in the world; for the veterans, the Paris Segway tour offers an interesting insight into some new facets of the city.See the Eiffel Tower, the Arc de Triomphe, the Muse DOrsay and the world famous Champs Elyses and get acquainted with the rich cultural heritage of the city.

Budapest Segway Tour $44.36 What better way to explore the tourist attractions of Budapest than by gliding past the famous sights on a Segway? Get a fantastic orientation of inner Pest and fabulous views of the stunning Buda Castle District.Cruise effortlessly through the beautiful parks and sidewalks and listen to an interesting repertoire of anecdotes and fascinating stories about this beautiful city.Stop for photos shoots and take back fond memories of your unique experience of exploring the sights of Budapest on the fantastic Segway.

Segway Tour of Washington DC $75 Experience a new dimension to sightseeing as you cruise through the nation's capital, past the monuments, White House and other American icons on a Segway. The Segway is the first of its kinda self-balancing, personal transportation device that's designed to operate in any pedestrian environment. The introductory orientation insures you cruise effortlessly through the beautiful parks and sidewalks of Washington DC. In addition individual headsets insure you dont miss a word of the local guide commentary about the cities historical past and current-day activities. The Segway tour is perfect for both, those new to the city and locals looking to experience Washington DC with an effortless glide. This tour offers a fantastic orientation and an opportunity to see virtually all of the famous sites and monuments of Americas capital city.

Wharf & Waterfront Segway Tour $70 The Electric Tour Company offers you the complete sightseeng experience: After a 45-50 minute fun training on how to safely operate the Segway, you'll explore the San Francisco waterfront with a fully narrated tour. Tours are limited to ten riders and ages 12 and up over 100 lbs are welcome.

Segway Night Tour of Chicago $60 City Segway Tours offers you the complete experience: a great orientation, historical and current-day information, fascinating stories, fantastic photo op's, superb personal service from your guide, and more. This tour is seasonal and operates Apr-Dec.

Chicago at Night: Segway Tour $37.06 Enjoy Chicago at sundown as you take in the sights and sounds of the Windy City. Forget the traditional modes of transport and get introduced to the innovative Segway, the first of its kinda self-balancing, personal transportation device that's designed to operate in any pedestrian environment.Grant Park, known as Chicagos front yard is a stunning flower-decked expanse of green, manicured lawns. Located between Michigan Avenue and Lake Michigan, it is Chicago's most prominent and beloved park. Riding a Segway along the beautiful Lake Michigan in the evening offers fantastic photo opportunities and can be a memorable experience.

Segway Tour of Chicago $43.23 Glide through the streets of Chicago with sparkling skyscrapers soaring high above you, on the coolest ride of the 21st century. A segway is a two wheeled self-balanced vehicle boasts to be the greenest form of transportation and the most fun. Designed to operate in any pedestrian environment this mode of transport allows you to experience the beautiful Millennium Park and the sidewalks of the city. In just 3 hours on this fun machine you can cover a distance it would take you all day to walk. The 30 minute orientation insures that even the most nervous looks cool on this easy to use state-of-the-art mode of transport.For the adventurous, traveling on a Segway is a fun way to sightsee!

Segway Day Tour of Washington DC $70 Segway Day Tours offers you a unique way to tour Washington DC. See the White House, Smithsonian museums and more while gliding on a Segway. The tour includes orientation, fantastic photo op's, and personal service from your guide.

Chicago Segway Night Tour $36.44 This combination Segway ride and Lake Michigan boat trip is a magical way to enjoy Chicago at night.Glide through the city on your personal transporter and see the spectacular architecture brilliantly illuminated. Marvel at the incredible music, light and water show at the Buckingham Fountain. Enjoy the cutting edge drama of Millennium Parks Crown Fountain.Then top off the night with a delightful boat tour and dazzling views of the fireworks extravaganza at Navy Pier.

Rome Segway Tour $97.95 Discover one of the oldest civilisations in the world on the coolest ride of the 21st Century!A Segway is a two-wheeled vehicle which moves based on your balance and body movements. Its safe, easy and a whole lot of fun!As you glide past the magnificent landmarks of Rome audio commentary will reveal enchanting anecdotes and provide you with a deeper understanding of the rise and fall of the Roman Empire.

Washington DC at Night: Segway Tour $57.43 See Americas capital city and its famous landmarks bathed in the glow of the setting sun. Forget the traditional modes of transport and get introduced to the innovative Segway. The Segway is the first of its kinda self-balancing, personal transportation device that's designed to operate in any pedestrian environment. This Segway tour is perfect for both those new to the city and those locals looking to experience Washington DC with an effortless glide.For first-time visitors to DC, this tour offers a fantastic orientation and gives an opportunity to see virtually all of the sites one has read about, from the White House and Capitol Hill to the National Galleries of Art and the war memorials.

Segway Night Tour of Washington DC $70 Segway Night Tour is a great way to see Washington DC. Cruise through the Nation's Capitol past the monuments, the White House and American icons. Receive a great orientation, informative facts and fantastic photo op's.

Legends and Lore Segway Tours of Atlanta $60 This spirited Atlanta tour will give you a look at the city's darker side as you journey through downtown Atlanta, Peachtree Street and more, while you ride on the coolest machine in the world- the segway!

Segway Sausalito Sightseeing Tour $53.6 Step onto a Segway and get ready for an exciting tour of Sausalitos stunning waterfront. From the perspective of a pedestrian and with the speed of a bicycle youll pass through historical landmarks while taking in the fresh sea breeze and sweeping coastal landscapes. Sausalito is a gorgeous city that lies across the Golden Gate Bridge from San Francisco. Like San Francisco, it has a strong artisan community which infuses the citys atmosphere with a creative ambiance. Sausalito is a beautiful place that you wont want to miss. There is a much more personal flavor than in San Francisco as it is a much smaller community. Allow yourself to get carried away by its grace and charm.

Segway Tour of Atlanta $70 Atlanta is a world-class city that encompasses the romance of the Old South and the bustling commerce of the 21st century. To enjoy this many-faceted city to its fullest, embark on a unique sightseeing tour not using the traditional modes of transport, but the innovative Segway.The Segway is the first of its kinda self-balancing, personal transportation device that's designed to operate in any pedestrian environment. Cruise effortlessly through the beautiful parks and sidewalks of Atlanta while receiving a great orientation, informative historical and current-day information, heaps of unique and fascinating stories, and fantastic photo opportunites. For the adventurous, this is a fun way to sightsee!

Pisa Segway Sightseeing Tour $52.43 Take a thoroughly modern form of transport to explore the treasures of the ancient city of Pisa, once the greatest port on the Tyrrhenian Sea.Glide effortlessly on a Segway through medieval streets with your escort. A handy audio guide will tell you about the wonderful places you see.Crane your neck to see the extraordinary Leaning Tower of Pisa. Imagine the scientist Galileo dropping objects from the top to test his theories about gravity.Learn about Pisa in its glory days in the 11th century and the splendid architecture that sprang from this period of wealth and power.Cross the River Arno; see the grand houses along its banks and discover some delightful churches with fascinating histories.